No, it is not an April Fool's late. accessory is indeed proposes to keep the iPad as well as what you like about the rigid upper part.
Just above, small polystyrene beads allow it to adapt to any media or almost.
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Far from being indispensable, it may nevertheless be useful for the TV tray or small breakfast. If ever you are interested it is available here.
Of course it comes without the iPad, or even a cup of coffee, let alone the plate with a piece of pretzel. Too bad...